- Dove, the personal care brand marketed by Unilever, partnered with TikTok to amplify a #NoDigitalDistortion body-positivity campaign on the video-sharing app, per details emailed to Marketing Dive. The tie-up includes an in-app resource hub to help users navigate social media with more confidence.
- Through June 3, Dove will run sponsored PSAs aimed at imbuing confidence in viewers, along with a #NoDigitalDistortion hashtag challenge that pushes people to celebrate their personal beauty. The challenge is soundtracked by the song “I’m Not Pretty” by Jessia.
- TikTok creators Maleah Whitten, Ve’ondre Mitchell, Clara and Spencer Barbosa will post content related to the effort. Dove is continuing to evolve its body-positivity messaging with an eye on social media, which research indicates can cause image issues and low self-esteem among young women.
Dove is teaming with TikTok to promote messaging and resources around body positivity as part of its larger Self Esteem Project. The #NoDigitalDistortion hashtag challenge page on TikTok currently directs users to Dove’s site, and the platform this weekend will integrate an in-app hub featuring videos and tips related to building confidence, a TikTok spokesperson said.
The Unilever brand has made the concept of “Real Beauty” a central part of its positioning for years, but recent campaigns have narrowed in on the deleterious effects social media can have on mental health and…