How will these changes impact your business? If you’re worried about the new rules, you’re not alone. Vanessa Rinaldi, paid advertising specialist at Mrs Social says that there is much “panic” at the moment amongst the small business community.
What has changed?
“Apple’s request for users to opt into tracking has changed how Facebook receives and processes data… and will therefore affect our ability to track and market to potential and current customers via Facebook and Instagram ads” explains Carly Stringer, Facebook Advertising Consultant for independent E-commerce brands.
“Every iPhone user is now given the option of not allowing the app to track their movements around the internet [and] you are opted out of tracking as standard” adds Amanda Perry, founder of E-commerce growth agency, SOUP.
Amanda adds that these changes make the amount of data available to marketers a “tiny percentage” of what was previously available. “It also doesn’t give us a full picture of the customer journey, making it harder to optimise campaigns in the way we are used to” she elaborates.
“There are still many unknowns as to the full extent to which these…