Following the Queen’s Speech, New Food’s Editor takes a deep dive into the possible consequences of the new, pending “junk food” advertising and calorie-labelling rules, which aim to tackle the UK obesity crisis.
Earlier this week, we heard how the UK Government plans to tackle the obesity crisis and improve mental health.
As part of this strategy, all UK restaurants, pubs, cafes and takeaway services (with more than 250 employees) will be expected to list the amount of calories each meal (not including drinks) contains. Additionally, there will be a ban on advertising “junk food” online.
I’ve been mulling this news over for several days, contemplating not just how this will impact the food industry but also how it will affect consumers. Here’s my view…
The obesity crisis
Approximately 28 percent of adults in England are obese and a further 26.2 percent are overweight. Among children, 9.9 percent of four- to five-year-olds are obese – a figure that rises to 21 percent in youngsters aged 10-11.1
Following his brush with death last year, the UK Prime Minister, Boris Johnson, had a serious shift in mindset over health and nutrition. At the same time, we heard warnings of a possible link between obesity and severe illness from Covid, with experts claiming that being overweight or obese increased – by around 37 percent – your chances of dying from the disease.
It’s not clear why this is, but the British Heart Foundation (BHF)2 suggests it…