Last year, consumers faced massive financial uncertainty as the pandemic shut down businesses. Today, shops, hotels, bars and restaurants are opening back up, and many people are ready to spend.
As parts of the world begin to emerge from the pandemic, in fact, there is pent up consumer demand for experiences that weren’t possible over the last year. However, the most savvy companies realize that the digital experiences that were the lifeline for pandemic-era growth—like curbside shopping and direct-to-consumer websites—aren’t going away.
Nearly 70% of customers are expecting personalized, connected experiences, but global marketing leaders say unifying customer data sources in ways that provide a complete view of their customer and a single source of truth is one of their top challenges. Most companies have customer data spread across enterprise teams, devices and systems—so the task can seem impossible.
Make data smarter with Salesforce CDP, built on the world’s #1 CRM
That’s why Salesforce built Salesforce CDP — an enterprise customer data platform that supercharges customer interactions everywhere. And today, Salesforce is announcing new CDP innovations to make customer data smarter, more connected, and easier to action upon in a trusted way.
Built on the world’s #1 CRM, Salesforce CDP helps companies unify customer data from any source—including sales, service, marketing, loyalty and commerce—and build a single source of truth that can…