Eion Jackson is one of those rare high school seniors who knows exactly what he’s going to do with his life, and he’s already making it happen.
As the Business Journal reported in 2020, Jackson, who will graduate from Hudsonville High School on May 27, founded the urban streetwear apparel business JCKS Apparel in 2019. By last year, he was selling products including T-shirts, sweatshirts, hoodies, swimwear, hats and accessories such as lanyards, stickers and fanny packs — all with a theme of exploration and travel — in 17 states and Puerto Rico.
This year, the 18-year-old rebranded the clothing company under his full name, Eion Jackson, at eionjackson.com, as an intentional move from being seen as just a growing brand to now being seen as a growing designer.
“I wanted it to be more personal than what it was before,” Jackson said, noting that he looks to designers such as Reese Cooper and Virgil Abloh for inspiration and may eventually branch out into other kinds of custom apparel and accessories.
Year over year, Jackson grew sales by 2,000% and his social media following by 300%. By end of the first quarter in 2021, he had already surpassed all of 2020’s annual sales.
His latest product line, Reach for the Stars, includes hoodies, T-shirts, trucker hats, shorts and swim trunks and was released April 9. It elicited a global response, with hundreds of customers waiting online for the products to…