Link building is an important part of increasing the authenticity and credibility of your website and earning valuable SEO brownie points. One of the key strategies that you should be adopting for link building is digital PR.
Google has been giving backlinks considerable weightage in the SEO parameters for any site. It is not just focused on the number of links but the quality of these links as well. Just having a random link pointing to your website may not work. For a link to be considered valuable, you need to make it editorially relevant and also ensure that the links are coming from a reputable source.
Digital PR gives you a lot of important tools that you can use to build quality links and can help you in your SEO journey and also to get more traffic onto the website. Here, we are discussing why digital PR is important and also how to get started on your digital PR campaign.
What’s Digital PR?
Digital PR is quite similar to the more traditional PR campaigns. While traditional PR focuses on mass media like TV, magazines, and newspapers, digital PR targets digital media platforms, content creators, influencers, and other affiliates. Digital PR has a laser-sharp focus on building relevant backlinks, get more visibility in relevant digital content platforms that are relevant, and in turn, increasing web traffic.
Why is it important?
Digital PR has a very important role to play in SEO and backlinking. Let’s look at some of the reasons why.