In order to engage as many residents as possible, Kane Communications is expected to utilize a number of media platforms, including social media, digital video, cable TV, streaming services, radio, bill boards and direct mail.
Those kind of campaigns are expensive, Powell noted, but have been deemed to promote the facts about the vaccine.
He said, “We want to amplify the trusted messengers from the community, those 25 Vaccine Champions.”
The City of Racine has contracted with Kane Communications Group multiple times in recent years.
The first project was promotion of the Safer Racine Campaign.
That campaign won the Platinum Award from the International Competition for Marketing and Communications Professional in the category of “Strategic Communications – Crisis Response.”
Kane was also contracted to support the November 2020 elections, through the City Clerk’s office, with the goals of increasing turnout, reducing mistakes in absentee ballots and supporting poll worker training.