We saved you the problem of seeking out clarity by providing some ourselves. Hang onto your hat’s folks, it’s time to review the things you should know about the new SEO ranking factors rolling out in 2021…
13 Things to Consider about the Page Experience Update’s impact on Ranking Factors
The new SERP rules are going to affect all of us. Here are 13 key factors that are vital for SEO in 2021 and beyond.
1 – There will be 3 new metrics
Googles major algorithm change has been in the works for over a year now. One of the most important changes feature three new added metrics, against which they can test your site for user friendliness.
These three metrics are:
- LCP (Largest Contentful Paint) – how long it takes your page to load. When a user lands on it, you have 2.5 seconds to load or you will be marked down.
- CLS (Cumulative Layer Shift) – All those sites that shift while loading and irritate the user? They will all be punished.
- FID (First Input Delay) – which measures lag/latency. If a user clicks and the page takes a few seconds to respond, you can expect to drop through those ranks.
2 – They don’t negate the traditional values
The metrics SERPs were using to judge your page…