I read a lot of content on a daily basis, mostly marketing content. And I’ve come to the sad realization that most of the content floating about these days is unengaging.
Sounds harsh, right?
I know, but it’s still true. I’ve got stats to support my POV.
In a survey of 1,000 bloggers, Orbit Media found that 54% of them found it hard to engage their readers.
Image via Orbit Media
Furthermore, Moz analyzed 1 million articles and found that 75% of them got fewer than 39 reshares and zero backlinks. Surely, such content can’t be called “engaging.”
But, I can spot a silver lining to this dark cloud.
Since most of the current content is sub-standard, you have an opportunity to shine if only you’re able to produce better quality content.
But how do you get started?
Just follow the hacks I’ve explained below. I can’t promise to sharpen your writing skills through one post. However, I can certainly help you create killer content that cuts through the noise and gets people talking.
Let’s dive in.
3 Simple Ways to Create Engaging Content
For modern businesses, content is a powerful tool. But you can’t generate leads, subscribers, or customers from content that isn’t well-crafted or engaging, even if you use the most effective content promotion strategies. To avoid that pitfall, implement these hacks:
1. Nail Those Headlines
It won’t be an exaggeration if I tell you to devote at least half of your article-writing time to crafting headlines.
Engagement starts with…