Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic.
It’s one of the clearest signs yet that a “new normal” is on the horizon.
Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are starting to lift on public spaces like bars, restaurants, gyms, and stadiums across the country.
Things really are starting to come alive this time around, and your business (and customers) should be too. That’s why we’re covering seven ways to prepare for and leverage the positive changes to come, according to top digital marketing experts across a variety of industries.
1. Return to out-of-home advertising and live events
One tactic is to return to out-of-home advertising and live events, which have understandably been neglected in the last year.
For his part, Dan Cassidy, CEO of Shopify agency Brand Hopper Digital, is advising ecommerce clients to prepare for a boost in demand for products in categories like apparel and beauty “that will help people feel good and look good as they reenter the public.”
Increase your investment in live events
“After being cooped up, people are ready to get out into the world and we predict that more people will be traveling, at live events and in public spaces than ever before,” said Krista Neher, CEO of digital marketing and social media training program Boot Camp Digital. “This is a great time…