Maybe you’re someone with a tangible business and real-life clients and customers, like a financial planner, real estate agent, Etsy-shop owner, caterer, tutor or (insert your profession here). You may have used Facebook, Instagram, Twitter, Pinterest, LinkedIn or even TikTok to get your name out to potential clients. The COVID pandemic closed doors on businesses and pushed small business owners, self-employed people and those with side hustles to find alternative ways to connect, sell products and services, complete transactions and, obviously, create new revenue streams. Social media, some say, is the answer.
Now is the time to conduct business digitally
The environment is right, says Jason Charlebois, Scotiabank’s senior vice-president, small business. “The last six to eight months, the business opportunity to participate digitally is more legitimate,” he says about small businesses that may have hesitated to go online or frankly just didn’t have the time to do so before COVID-19. “Consumers are more willing to adapt their purchasing behaviours.” Because of the original March 2020 lockdown and the many restrictions put in place since then, people are more willing to buy something without seeing it in person, have video consultations, arrange for pickup or delivery without signatures, sign contracts online, and engage with small businesses in other ways online.
Charlebois points to data from the New Path to Impact Report, a survey by Scotiabank, where 40%…