Monday promises to be a long day for the Las Vegas Convention and Visitors Authority’s seven-member marketing committee.
It’ll likely seem even longer for executives of advertising agencies looking to dethrone R&R Partners as the advertising and marketing communications agency of record for the LVCVA, a multimillion-dollar contract R&R has held for decades.
The convention authority routinely reviews the contract every three to five years.
It’s one of the most coveted government contracts in Southern Nevada because over the life of the contract, its value can be hundreds of millions of dollars.
Monday marks a key date in the selection process, originally scheduled last year but delayed by the coronavirus pandemic. Starting at 8 a.m., advertising agency finalists for the contract will make presentations to committee members and answer questions in approximately 90-minute to two-hour blocks.
Marketing committee agenda materials and LVCVA representatives declined to say which agencies are finalists, how many there are and if R&R is among them.
In similar past presentations over the years, three agencies made the final cut, but there could be more this year.
The convention authority had planned to review the contract last year, but was reluctant to make a switch in the middle of the pandemic when advertising strategy was so crucial.
The LVCVA board eventually approved a $110 million one-year contract with a possible six-month extension to R&R to continue as the…