Philip Kushmaro, VP Marketing at Usercentrics delves deeper into data privacy trends and shares a few thoughts on the importance of balancing the overall user experience when collecting marketing data:
Can you tell us a little about yourself Philip? We’d love to hear about your role and a typical day at work.
I’m the VP Marketing at Usercentrics. I have 11+ years of marketing/digital marketing experience. I have been the boots on the ground executor, managed large marketing teams and ran a digital marketing agency. At Usercentrics my role is simple: understand the customer and make sure they understand how we can help with protecting their marketing data and revenue.
Marketing Technology News: Oxford University and Oracle Partner to Speed Identification of COVID-19 Variants
Can you take us through some of Usercentrics’ marketing technologies and how they’re helping support and drive marketing initiatives?
We use the usual digital marketing tools for SEM, SEO. I’m personally not a big fan of content marketing software when you have resources to do it in-house. I also prefer fresh content as opposed to reworded content that already exists. Yes, it’s a luxury due to having achieved a nice Series A!
We’d love to hear about how Usercentrics refreshes its product and what may be in store in terms of new features / enhancements in the near future, especially as privacy laws continue to change?
Usercentrics as it stands today is one of the top tools when…