You’ve likely heard that starting a blog for your business is a great idea. But why? Why start a blog for your business? To take advantage of this historically unique opportunity to reach millions of potential new customers.
With a blog, you can lend your voice to your brand and drive more customers to your website. That’s especially true in 2021. More people than ever are working or learning from home. Many of them are using the internet to find services and shop.
With the right information and tools, you can start a blog for your business today. And that can translate into more visitors to your website, and ultimately, to more sales tomorrow.
Five benefits to starting a blog for your business
If you’re not sure that blogging makes good business sense for your brand, here are five key benefits to show you why it does.
1. Improve your website’s SEO ranking
Consistently blogging high-quality, useful content will help increase your search engine ranking. Google, along with the other major search engines reward helpful, fresh blogs that fulfill the needs of those searching for answers online.
When your SEO ranking, or search engine optimization ranking, goes up, your organic traffic increases. Unlike online advertising, organic traffic doesn’t cost you anything. It’s basically free traffic to your website.
Over time, your SEO ranking and, by extension, your online presence can grow, free of charge thanks to your blog. And that leads to your next benefit.