What started in 1996 with a single store in Bengaluru, Pizza Hut, owned by Yum! Brands, today is one of the most popular QSR ranges in India with more than 470 stores across the country. The brand has been constantly on a transformational journey to suit the changing moods and diversifying tastes of Indian consumers. As it completes 25 years of its existence in the country amidst a raging pandemic, which has severely impacted the in-restaurant operations for itself and its many peers, the brand is looking forward to introducing pathbreaking delivery innovations this year. In a recent conversation with exchange4media.com, Pizza Hut Marketing Director Neha Dk talks about the brand’s journey thus far and what 2021 has in store. Edited excerpts follow:
Tell us more about the brand journey that Pizza Hut has had in India.
It has been 25 years since we have been existing for the love of pizza in the Indian market. ‘Trust in every Bite’ has been a priority for us and we have always adhered to industry best safety and hygiene measures. Independent consumer surveys have judged us the ‘Most Trusted Brand’ for 13 years in a row, which is an unparalleled achievement on its own.
But the best of all is that we have what many others don’t, which is, happy memories. We are not a transactional, assembly line brand and have always attempted to give special memories to customers that they can cherish for life. This…