The truth is that a regular social media presence is considered table stakes for all kinds of businesses today.
Often, there are misunderstandings about social media marketing and how it actually works for a business. Often, an organization has created some content, scheduled some posts to promote that content for several weeks or months, and then becomes disappointed when they don’t generate any sales.
In truth — B2B social media marketing is a much longer process. It requires foresight, consistency, and an effort to engage in real conversations with your audience genuinely. Social media success doesn’t come overnight, but when it does come, the results are impressive.
Most companies need a shift in mindset to achieve B2B social media marketing success. That starts with changing the way they look at specific aspects of their social media presence:
1. Your Buyers Want to Engage Through Social Media
This is (sometimes surprisingly) a big hurdle for many of the companies they work with. They see social media selling as more of a passive thing. They hope that consistent posting and interesting content will be enough. While that does provide a foundation for success, it really does take a bit more to deliver the results that most B2B companies are hoping for.
The bad news is that it takes you a moment to think about it and that you have to be intentional. The good news is that it’s not very complicated. It’s important to know that your customers want to buy through…