When delving into search engine optimization (SEO), one of the primary strategies discussed is keywords.
However, focusing only on that, or only on one SEO strategy, doesn’t fully optimize your SEO value. A variety of SEO strategies exist, but beginning to consider your backlinks is a good place to look if you’ve optimized elsewhere. Backlinks are not just nice to have; they’re essential to generating real SEO value.
With that said, let’s dig a little deeper into what backlinks are, how they work, why they add value, and strategies you can use to get or build backlinks.
What Are Backlinks?
Backlinks function a lot like citations. They’re used by other websites to refer back to another site, via hyperlinks, as a source for the information provided or a place to get more information on the given topic. The link will take readers to a web resource, hopefully on your site.
Why Are Backlinks Important?
First and foremost, backlinks drive traffic to your site. You get your normal site traffic via organic search, social media, or paid advertising (among other methods), but backlinks encourage visitors of other sites to visit your site as a resource.
That link to your site is a digital callout that tells a reader your site is one that was used as a resource for the writer, or a site the writer values as an additional source for more information. As such, the backlink increases your overall page authority and trustworthiness. In fact, search engines reward websites that earn…