It has never been more critical for your business to understand how to get the most out of your advertising budget.
But advertising on social media platforms can feel like a minefield and getting your strategy wrong can be very damaging to your business. Getting expert agency advice will show you where you should be spending your money and how that will convert to sales.
How does ad spend work and where do you start?
This really depends on what you have done before. Some businesses will have a really clear idea in mind, typically when you have previously worked with an agency as you will have more insight into how things work and the best way to do things. Others are starting from scratch and have no idea and no experience, either with an agency or attempting it for yourself.
Either way, phase one is key – this is setting objectives or the ‘digital plumbing’, making sure everything is tracking and set up correctly.
From an advertising perspective, an agency will usually look at the low hanging fruit and make small improvements that have a big impact, largely based on whatever you have been doing previously. A balanced and effective retargeting funnel can get them going with a couple of easy wins. From here, and once you’ve got a bit of a platform, an agency will be able to start to compare and contrast.
Diversification of spend
Diversification of spend is going to be one of the dominating topics throughout the decade. Facebook + Instagram and Google’s ad…