Instead of constantly chasing clients, focus on building your credibility.
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We know that client acquisition is an integral part of growth, but the typical methods and approaches tend to repel potential clients instead of nurturing them. When your followers and potential clients see you constantly chasing business, they draw their own conclusions. Clients want to do business with entrepreneurs and leaders that feel successful. The chasing doesn’t give off an energy of success.
If you respond to every “pick me” post on social media — you’re going to repel potential clients. If you’re showing up in people’s inboxes offering “limited time” discounts — you’re telling potential clients that business isn’t going well. If you’re posting about your services in various Facebook groups (that aren’t yours) — it’s coming off as desparate.
In all of these circumstances, you’re chasing business, and it costs you. Here are…