Pivoting to social media can feel overwhelming, but it doesn’t have to. Whether you’ve been in the game a long time, or you’re starting a brand new company, it’s expected that brands have a social media presence these days. It’s important to have a public face on the internet, for communicating with new and existing clients.
And it can feel strange to think spending money on free platforms as a smart thing to do. But a social media marketing expert can really give your company and your online campaigns a boost, and help you reach new heights.
Cost versus benefit
A study found that businesses spend an average of 12% of their marketing budget on social media. Making space in your marketing budget to accommodate just this amount may still have a profound impact on your brand’s reach.
A social media manager with the right skills and expertise will be able to use this portion of your budget to create a meaningful connection with your customer base. This might include things such as targeted ads on Facebook, or sponsored posts on Twitter. Some of that budget may go towards getting an Instagram influencer on side. You social media manager will keep you right.
The statistics speak for themselves: after following a brand on social media, the majority (up to 90%) of customers visit their website and almost as many follow up by making a purchase. Getting customers to follow your accounts is so good for business.
You may be surprised to see just what value you get for 10…