Art is impressive when done by someone passionate about what they do. It can be inspiring and even life-changing. However, it needs proper marketing to get to more people. Unfortunately, most artists are good at doing the actual artwork but have close to zero skills in marketing their work. Many are great paintings, portraits, and sculptures that lie undiscovered and wasted worldwide simply because they have no idea how to get their excellent work out to the masses. Fortunately, the era of social media marketing makes everything easy and possible.
By HAROLD CAMAYA
As long as one understands how to leverage such platforms, they are likely to make a significant lifestyle out of selling what they do as a passion. You do not have to wait to set up a gallery auction to sell your pieces. Consider the tips and suggestions below for the next big break in your career.
1. Post Your Work Consistently
Social media is a world that thrives on visuals. Take advantage of this and , paintings, and other artwork. Be consistent about showcasing your work progressively. You can make videos of the work-in-progress and also have final product reveals. This keeps potential customers on their toes as they watch you develop final artwork pieces in fascinating ways.
It may take a lot of energy to do this at first, but once you build your trust, you can slow down and have a regular but consistent posting strategy. Most people on social media are after beautiful and exciting things. Understand your…