I have been looking at this lately. I’ve seen so many affiliate programs launch and fail because the mechanics and marketing that is required to build a program and that sit behind the program offerings – just haven’t been put in place properly.
Last month I spoke about the importance of Affinity Marketing in my Free Webinar on YouTube – you can watch the replay HERE.
Online Marketing and the way we build engagement and rapport with partners online is evolving due to the necessity imposed by COVID restrictions around the globe. Lead generation and networking has changed and so has the impact on how we perform outbound sales. It’s time to start investing in your brand to pre-sell your affiliate program and build rapport with partners ahead of onboarding them into your program. It’s time to market via consistent storytelling instead of by price-sensitive offers.
I’ve been exploring brand affinity and how that impacts your affiliate program from the ground up. I’ve researched why some programs launch and soar and others launch and fail. I’ve been watching what is different in each and how affiliates engage with advertisers to see how to overcome failure.
The key thing to know is that those that fail – fail because they don’t invest in their program brand the same way they do for promoting to their customers. Launching an affiliate program takes patience and perseverance to get it just right. When you invest and you do it right some pretty amazing things…