It’s no secret that restaurants were hit particularly hard during the coronavirus pandemic.
Finding the right approach to encourage diners to patronize locally owned restaurants during these uncertain times was no easy task. But the Allen Park Downtown Development Authority was up to that challenge and in recognition of their effort has received an award from American Express at the recent National MainStreet Convention.
Since the beginning of the pandemic, downtowns across the country have encouraged their communities to support local restaurants in creative and engaging ways.
American Express recently celebrated the ingenuity of these Main Street programs through its Order In, Help Out Innovation Challenge. The winners of this challenge rallied their communities to support restaurants when they needed it the most.
Applicants of the Order In, Help Out Innovation Challenge were invited to submit a local marketing campaign they launched to support local restaurants.
The Allen Park DDA launched its “Takeout to Win Contest” days after the March 2020 shutdown closed all indoor dining.
Daily Facebook posts encouraged customers to post photos of their take-out, curbside, or delivery meals from any downtown restaurant, tagging the establishment.
The DDA then randomly selected an entrant and awarded a $25 downtown dining gift certificate every day.
The DDA kept up enthusiasm with colorful graphics and videos for “Whatcha Eating Wednesday”,…