TikTok has given a number of aspiring creators the opportunity to make a living off of their content, but if you’re still new to the platform, knowing when to post your videos can be hard.
Instinctively, you’ll likely want to post your videos as soon as they’re finished and in top shape. That might not be the best case, though.
Since TikTok has such a global audience, with videos discoverable in any region and at any time through its For You Page algorithm, you have to pay extra attention to detail when it comes to the times you post.
We’ve looked at some studies and deduced when the most effective times to post would be, but it’s worth considering the fact that your audience, the hashtags and sounds you use, and the actual content quality are all important factors.
Best TikTok posting times
Influencer Marketing Hub put together a great study in July 2020 as to the best times to post on TikTok, with all factors considered.
According to them, these are the best times to post. These times are all in EST, and bolded times apparently offer even higher levels of engagement.
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Of course, there are…