Storytelling and content writing have always been seen as a left-brained activity. Writers are expected to be creative, good with words, and communicate complicated concepts, simply.
Enter the age of digital marketing and the ask of content writers has changed – or should we say evolved? Every medium has its own strengths and what digital brings with it is access to an amount of data that we have never before had access to.
Needless to say, data, advanced tools, and insights have changed the way we market, and eventually, how content creators must create. Content writers must up their game by understanding the impact of their work in real-world contexts like lead generation or how much traffic a piece of content is driving.
Meet Priya Patankar, Head of Communications at PhonePe, who has over two decades of experience under her belt. During this time, she has seen the birth and evolution of content marketing – from content basically meaning a well-written brochure to now where content and content marketing are tasked to fulfil specific goals and achieve very tangible results.
In episode #5 of Pepper Content’s Top of the Funnel, Natasha Puri, the Content Marketing Lead at Pepper, asked Priya about her journey, how she is creating a power-packed content team, and the role of content in initiating the adoption of online payments for the next 500 million.
Watch the video here
Building the dream team
The content marketing team at PhonePe comprises five writers with different…