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For most of us, the COVID-19 vaccine rollout serves as a light at the end of the tunnel. Working in crisis mode for a year can really take its toll. We’re ready to move on and towards a future that looks similar to life pre-COVID.
However, we’re not out of the woods yet. The rollout hasn’t been totally smooth, and it will take some time before things can resume as they once did. But that doesn’t mean your business needs to remain at a standstill or that it shouldn’t begin shifting from just trying to get by to prospering.
You may not feel ready yet, or perhaps you’re excited for what’s ahead. Either way, if you’ve been locked into survival mode this past year, it’s time to get back into the mentality of growing. Here are some specific ways you can shift your focus and see your business gain some growth.
1. Automate Your Marketing
Marketing automation is a strategy that you hear about frequently. That’s because it’s an effective way to engage and nurture leads and maintain a work-life balance. Instead of watching your to-do list rack up more and more items, without any clue as to when you’ll get any of it done, invest in a marketing automation solution. You’ll be able to…