Business growth is defined as “a stage where the business reaches the point for expansion and seeks additional options to generate more profit.” When a business opens up new store branches, that’s growth. When a business ramps up its production of goods, that’s growth. All businesses aim for growth and it is an integral part of the cycle of business.
Business expansion and internal upgrades are considered investments. This means that although they contribute to business expenditure, there is an expectation that there’s a return in investment cost and ultimately, profit. These steps bear only expectations. Investments do come with risks and offer no absolute guaranty.
For growth to be considered positive, it has to be sustainable. Sustainable growth is growth without running into problems. A company that is too slow to take steps for growth becomes stagnant, loses opportunities to profit, and becomes susceptible to the adverse effects of change. On the other hand, a company that grows too fast may soon find itself dry of funds. The middle-ground optimum is sustainable growth.
To sustain growth, businesses need to sell more. They need to sell enough to cover the expense of expansion. And there is one aspect of business that deals solely in selling, and that is marketing. But marketing is not a straightforward operation. It is a specialized field in itself. It can be very involved and complex. That is why large companies have their marketing departments and they…