Entrepreneur: Joy Gendusa
Company: PostcardMania, a Clearwater-based direct mail marketer, got its start in a 600-square-foot cottage near downtown Clearwater in 1998.
In those early days, Gendusa, 56, says, it was just her and three others. The company did a bit over $600,000 in business its first year.
A lot has changed in the past 22 years.
For starters, one of the four people working out of the tiny cottage was Melissa Bradshaw, PostcardMania’s current president. For another, the company, which now has 297 employees and works out of a 66,000-square-foot office and print manufacturing facility, ended 2020 with $64 million in revenue. “We’ve grown consistently year after year because we respond to what small businesses need and we market ourselves continually — 52 weeks, 365 days out of the year,” Gendusa says.
One of the keys to the company’s growth, she says, is its ability to adapt as customers’ needs change.
“When you have a team at the top willing to put their heart and soul into creating a meaningful culture, it helps you attract and retain the right people — people who have a high care factor about their jobs and their lives, who want to feel comfortable and confident at work, and who have a willingness to perform and grow.
She says PostcardMania started out as a postcard marketing company that would consult with business owners and provide a list of prospects. Then it designed a postcard that would be…