Most of you will agree that getting prospects to catch sight of your content is pretty difficult.
With the huge volume of content written every day, it’s not an easy task to get the mass to notice what you’ve written.
You could spend a few hours tweeting about it, hoping someone would notice your content and then share it to make it go viral.
Or you could make sure it reaches the right audience with only one trick.
Most advertising platforms are tailored to promote your content to a specific audience, attract interesting leads and traffic.
But, you need to pay for it. While this may discourage a few, it’s usually not an enormous investment, especially if you consider the ROI they can generate.
But there’s one, in particular, that isn’t always thought of for B2B content marketing.
In fact, even if Facebook seems to have a reputation for not being a B2B marketing platform, 74% of people use Facebook for professional motives. In B2B marketing, 46% of marketers use it – compared to 33% of marketers who use LinkedIn.
It’s not surprising that Facebook is a crucial component of a successful B2B social media strategy. Considering it’s the biggest social platform out there, with 2,79 billion active users.
Even then, Facebook has evolved considerably since its creation in 2004. New content formats, such as Stories, Lives, or private groups. Integrated apps, like Messenger, have the ability to create and convert customers.