Diana Boo is stepping down from her CMO role at Lazada Malaysia two years after she joined the team from iflix in 2019. Her last day is understood to be 4 June and that there is no immediate replacement. Lazada confirmed the move to A+M thanking Boo for her contributions, adding that the team is in the midst of evaluating candidates for her replacement.
When speaking to A+M, Boo said having spent two years with Lazada she felt it was time to move on an pursue another job. “There was an interesting job offer which I wanted to try out having spent two years with Lazada,” she said without sharing more on her new role.
Boo told A+M that eCommerce offered her a new perspective. About a month after she joined, Lazada unveiled its new brand identity in June 2019. According to her, one of her memorable moments was overseeing the new brand launch. Other memorable campaigns also included its 11.11 campaign in 2019 and its seller conference, WeCommerce, in 2019 which Boo said is “one of [Lazada’s] most successful seller conference.
“COVID-19 pushed us to the maximum when it came to supporting local businesses and the community. For our birthday campaign, we turned it into a ‘Keep Calm Shop From Home’ campaign overnight and we even turned a live concert onto one which can be viewed from home,” she said. All these efforts culminated in the last campaign that Boo did together with her team – Lazada’s Surprise Birthday Sale in March this year. Lazada’s marketing team planned…