Welcome to Experience TV, a LIVE show on social channels about the economic revolution we’re living through, the Experience Economy, where brands compete on the quality of their customer experiences.
Episode 10 explored the role of sales enablement, content marketing, and digital selling with my special guest, Michael Brenner, CEO of Marketing Insider Group
Watch below, and read on for a full recap.
Trend of the week: Spring is the new holiday shopping season
An exciting and optimistic headline caught my attention in AdAge: “Spring is the New Christmas as Brands Prep for the Return of Roaring ’20s Consumerism.”
The article notes consumer sentiment moving from “hesitation to hope” as brands anticipate a spending surge and marketing teams ramp-up activity to fuel that pent-up demand from the pandemic. It’s likened to the roaring ’20s of a century ago, where consumers responded to the end of World War I and the 1918 flu pandemic with a period of mass consumption that gave rise to a rush of ad agencies.
Key trends noted in the piece include:
- Agencies have seen a spike in RFPs since the beginning of January
- Wedding industry…