The pandemic and its resultant lockdowns have shown us that workers can be just as productive and effective when working from home, relative to when they are in the office. Consequently, companies across the globe will inevitably introduce work-from-home policies in the coming months.
Marketing agencies, too, are reaping the benefits of working remotely. Since most marketing activities are now done digitally, they can also be done independently outside of a conventional workspace.
For instance, employees can continue to craft copy or edit videos without being present in the office. Apart from this, the pandemic has shown that daily marketing activities like posting social media updates, guest blogs for link building, and email marketing can also be done efficiently by those working remotely.
This is an option highly preferred by agency staff. A Global Agency Productivity survey conducted by resource planning app Float showed that a large share of the workforce (41%) prefer to work partially remote, with a two- to three-day office working policy. An additional 40% prefer a remote option, whereby you can work remotely or in the office as you wish.
This is no surprise, as there are numerous benefits to remote working. The same report claims that remote working can double the productivity of agency staff, who can now spend more time accomplishing deep work without being interrupted. Deep work is defined as being able to work without…