Is there such a thing as a ‘perfect’ blog post?
While there are different types of blog posts and articles for different industries, there are tried and true principles for what makes a post good.
If you know how to structure your blog post, you improve the chances that your post gets read, and even better, it gives you the results you’re looking for.
In this post, I’ll share how you can structure your post so that it’s as close to perfect as it can be. And by this, I mean that a well-structured post will be:
- Gets shared on social media and
- Generates leads and sales
What you’ll see here is a basic post structure and other tips that will help you build the perfect blog post. You can make necessary tweaks to suit your business purpose and your audience.
Let’s get started.
Use a good blog post structure
A good blog post has a central idea wherein it answers a specific question or provides relevant information on a topic.
It helps to use a sensible structure that lets your content flow. Here’s how you can build your post and group content so that it meets your readers’ needs.
Create an impactful title: It’s been proven time and again that certain types of headlines just get more attention. You need to keep your post title short, mention the central idea, and use power words. To make this easier for you, use a headline analyzer.
Hook readers with a powerful introduction: The ‘hook’ is a well-known literary and content marketing technique where…