- Ikea U.S. yesterday unveiled an interactive quiz on Pinterest to help consumers update their home with pieces that evoke feelings of summer vacation, per details emailed to Marketing Dive. Based on their answers to three questions from a chatbot, shoppers will receive a personalized Pinterest board with product recommendations and home inspiration.
- The “IKEA Renocations” quiz on Pinterest asks users questions such as, “If you could be anywhere IRL (in real life)… Where would you be?” and “Is there a room in your house where you also feel that free and relaxed?” to serve up home furnishing content inspired by trips to the beach, mountains and parks.
- Tapping into Pinterest’s design-savvy audience of more than 85 million, many of whom turn to the platform for home inspiration, Ikea can help to inspire decor purchases and remove shopper friction by suggesting items tailored to one’s preferences.
The new tie-up this week marks another step in Ikea and Pinterest’s broader journeys toward linking content with commerce. Ikea two years ago began testing an app with a shoppable feed and augmented reality (AR) tools alongside lookbooks and product recommendations that give the app a Pinterest-like feel.
Meanwhile, the duo’s personalized board format ties into how many consumers have turned to home improvement projects during the health crisis. Pinterest saw record levels of renovation-related searches over the past year as…