Posts on television personality Jodie Marsh’s Instagram account have been banned for including unauthorised health claims about food supplements and not being clearly marked as ads.
The Advertising Standards Authority (ASA) banned seven posts for JST Nutrition, a supplements firm owned by Marsh, seen in December 2020 and January this year.
They advertised products labelled “tonex”, “neptox”, and “hebex”, with captions stating: “These are the three things I personally take every day … Tonex I take for burning fat … Hebex I take for my skin, hair and nails …” and: “Do you suffer with IBS or bloating?? Try Neptox!! …”
Other posts read: “People always say I don’t look 42. I personally think it’s down to good genes and Hebex – Hebex is my amazing collagen tablet. I take it for skin, hair and nails,” and: “I take Hebex every day. It’s a collagen tablet … I believe it gives me flawless skin. It also makes my hair and nails grow quicker.”
The last post read: “Everyone is always asking how my skin is so good. I believe it’s because I take Hebex every day. It’s a collagen that your body can actually process … and it also helps your hair and nails to grow quicker!! … I also take Tonex every day which is a fat burner … And I also take Neptox every day as I bloat a lot when I eat and I believe it helps stop this. People with IBS – try it!!!”
A complainant challenged whether the health…