The fundamentals of outbound recruiting
In outbound recruiting, recruiters approach potential profiles to offer them a job. To achieve this, they implement a well-developed strategy by integrating a specific tool that will greatly help them.
What is outbound recruiting?
Outbound recruiting has its origins in the technique of outbound marketing. It works according to the same principle thanks to the intervention of a lead generation tool, just as we do during a commercial prospecting. Thus, it will be up to the recruiter to put forward convincing arguments to seduce the potential candidate to join the company.
Outbound recruiting is becoming a very trendy recruitment method in sectors requiring highly technical skills, such as aeronautics or IT for example. It is indeed difficult to find profiles that really meet the criteria required for these positions. Instead of launching an offer, recruitment agencies prefer to search for candidates themselves by consulting their CV archives. If none of the registered profiles correspond to the company’s requirements, they then undertake an outbound recruiting campaign.
Why should you prefer outbound recruiting to inbound recruiting?
As mentioned above, there are areas where inbound recruiting is ineffective. This strategy is based on time-consuming tasks that could lead to nothing if no candidate matches the profile sought. Let’s remember that in inbound recruiting, you…