Be it Christmas, Independence Day, Easter, or any other event, Google updates its doodle to give it a more customized look as per the event. The leveraging of animation by the 4th largest tech company in the world in terms of revenue highlights the importance of animation in today’s world. Being the leading and most preferred search engine globally, Google makes sure to come up with new ideas and use strategies that make it more memorable and likable among its audience. Whether it is 2D animation, explainer video, or any other form of animation, Google just happens to leverage it to the fullest.
But the question arises, Why? It is because animation videos are the next big thing on the social media and marketing side. Every business and/or brand tends to create new ideas, strategies, even services and policies to make sure their customers remember them. And therefore, what can be a better way to stay connected to your customers than animation videos. Let’s see how?
How Animation Videos Impact Business – Customer Relation
Research highlights videos improve information retention by as much as 95% than any written text, which has a rate of 10%. This means that having an animated video to explain any topic, advertise your company or simply interact with your customers tends to have a significant impact on them rather than any written texts.
Let’s be honest, watching an animated video reminds us of the good old times of our childhood. Well, that’s the best thing about…