Account executive Jeff Mcelhaugh recently discussed why social media marketing is more important now than ever before.
Social media marketing is now an essential part of every business’ marketing plan, experts say. Account executive Jeff Mcelhaugh recently discussed why social media marketing is more important than ever before.
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“Social media marketing is no longer an option for businesses, it’s a must-have,” Jeff Mcelhaugh said. “Customers expect you to have a strong social media presence, and they even expect your customer service department to communicate through social media.”
Jeff Mcelhaugh began by stating that consumers no longer immediately search for a company’s website. They search for their social media accounts instead. They now expect to communicate with a customer service department through a social media chat. Companies that don’t offer this option are inconveniencing their customers, and in modern times, that can lead to the customer searching for another product or service.
“Social media is now an essential part of building customer loyalty,” Jeff Mcelhaugh said. “Your customers feel more connected with your company and your products when they interact with you on social media. A simple reply to a comment can keep a customer coming back for life.”
Jeff Mcelhaugh stated that individuals who follow your business on…