SINGAPORE, May 21, 2021 /PRNewswire/ — This year, Singapore-based MarTech startup YouAdMe is reshaping the local digital marketing landscape with its upcoming eponymous social e-commerce mobile application, which will kick off through its app-wide AdvertiseSG campaign. By working with the drivers of Singapore’s economy, largely small-and-medium enterprises (SMEs) and consumers, YouAdMe aims to incentivise consumers to create content-based reviews to empower brands via its unified advertising media platform. Its mobile app focuses on tangibly converting customer reviews and engagement into revenue for these businesses through organic word-of-mouth marketing.
First launched in 2019 in Cambodia’s emerging market, YouAdMe recognised the pain points SMEs were experiencing in the age of social media, attempting to translate brand visibility and exposure into business growth. Overwhelmed by the choices of local and international brands that advertise across social media platforms, an online review from a consumer can make or break an advertising campaign. The mobile app provides a unified platform that publishes advertising campaigns in conjunction with brands for users to directly interact with businesses to reap loyalty points and monetary rewards.
Rather than relying on several different advertising methods to gain the…