The results are in and the long wait is over! We are thrilled to announce this year’s finalists for the MARKies Awards Singapore. For a fifth year, this awards is here to honour agency excellence for the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry.
Overall, this year’s MARKies had 39 refreshed and new categories available for entry across two main segments – Creative Ideas and Media Usage. On top of the new categories such as Most Creative – Audio, Most Creative – Campaign Pivot, Most Creative – COVID-19 Response, Most Effective Use – Events (Physical / Virtual), Most Effective Use – Influencers / KOLs, we also introduced three talent categories, Best Account Manager, Best Art Director / Designer, Best Planner to recognise and reward outstanding talent in the industry.
The most successful agency across all relevant categories will be awarded the Overall Creative Idea and Overall Media Usage titles. Last year, DDB Group Singapore brought home the Overall Creative Ideas MARKie title while Falcon Agency took top honours with the Overall Media Usage MARKie.
The awards were judged by an independent panel of 30 client-side marketers. One of the jury members, Lynn Poh, senior director loyalty and marketing Asia Pacific, Wyndham Hotels & Resorts, commented that agencies which entered this year showed a strong ability to adapt and respond positively “it is incredible how businesses pivoted into…