Teodora Curelciuc, Product and Brand Marketing Manager for GetApp at Gartner talks about a few top marketing challenges that new marketplaces and SaaS startup teams commonly face in this chat:
Tell us a little about yourself Teodora…we’d love to hear about your role, a typical day at work and we’d love to also hear about GetApp?
I am the brand marketing manager for GetApp, a software discovery marketplace for small business owners and entrepreneurs. Our mission is to help businesses grow through tech by helping them find the right software solutions. GetApp was launched in 2010 and now offers more than one million software reviews for 14,000+ software product listings spanning across 800 categories.
I’m in a truly cross-functional role and thrive on successful collaboration with content, marketing channels, and product teams. I create and implement go-to-market strategies for GetApp and collaborate with our teams to align and drive marketing activities throughout the customer journey to ensure we have a customer-centric and holistic approach to all marketing activities.
A typical day involves touchpoints with writers, creatives, project managers, marketing, product managers, UX researchers, and leadership. At any point, I may be writing a creative brief for a new marketing program, tracking content campaign performance, providing feedback to brand creatives, researching content ideas, or creating a strategy deck. And lots of virtual meetings!