When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes. Landing pages with forms have another friend in the lead generation toolbox to help book meetings, qualify visitors, and provide information more easily.
You may have experienced them before. It’s midnight, and there you are, minding your own business, checking out a website, and hunting for information. A chat box pops up — bloop! — and asks you if you need help. This surprises you because you figured you were the only one awake at this hour. Surely their customer support isn’t available now, right?
As it turns out, you may be right. There may not actually be a human on the other side of that chatbox. You may be looking at a chatbot. These innovative bots represent a huge new shift in digital marketing and are proving to be highly valuable for companies across a huge range of industries.
What Is A Chatbot?
Chatbots are platforms that provide automated, intelligent responses to website visitors. They give your customers instant access to information, and they give your business a way to engage with your customers 24/7, essentially providing you with a new, always-on marketing channel.
Think of it as the internet version of an automated telephone system. But chatbots work a lot faster since your customers don’t have to sit through a voice prompt listing all of their…