Why is it completely standard to see some of the biggest names in sports on cereal boxes?
While TV and print ads for virtually every type of product feature celebrities, it would be strange to see a star’s face smiling up at you from a can of beans or a package of eggs. So why is it completely standard to see some of the biggest names in sports on cereal boxes?
Breakfast of Champions – The Wheaties Box Starts the Trend
In a modern day cereal aisle, its likely in between the colorful cartoon mascots there will be a good number of brands with celebrities on the boxes – but that wasn’t always the case. It all started with Wheaties (or as they used to be known, “Washburn’s Gold Medal Whole Wheat Flakes.”)