This article was provided by Kristin Haney, Piccolo Marketing.
You are probably already very familiar with your market and your customers if you have been in business for any length of time. If you are a newer business owner or if you just feel you could be better, a foundational step to marketing is to gain that familiarity. Understanding the existing conditions in your niche market and knowing who your target customers might be are both vital pieces of knowledge you need before you can begin to build effective marketing strategies.
Here are six effective marketing strategies for your small business:
Your small business needs to be very present on all the major social platforms, such as Twitter and Instagram. A huge percentage of people today spend hours on social media, interacting, playing, and shopping. Devote your marketing strategy energies here to build relationships, to find out what your customers want, like, and need, and to keep your products and services top-of-mind. Different demographics favor different platforms; remember how we just talked about getting to know your target customer as well as you can before you start building your marketing strategy? Well, this is where that knowledge comes in handy!
Google My Business
Your business listing will receive promotions on Google My Business. This platform is an effective marketing medium for businesses that target local markets; your listing appears at the top of the search page and ahead of the…