Pitts and Karsten, who got married in June 2019, recently took a working vacation to Louisiana to plot the return of Sound Valley, which they launched in 2018.
“We had a ton of momentum for the longest time,” Pitts said. “Then literally, this big roadblock came and just crashed into it. It was hard for me to get this thing moving again. We came to a dead stop after having so much momentum but I’ve been working on Sound Valley nonstop the last couple of days. After a year of feeling like this dream I’ve been building kind of crashed and came tumbling down, it’s been good to get that fire reignited.”
Despite being re-energized, the couple didn’t rush back out with a big festival.
“For safety reasons, we didn’t want to start anything too early when it still wasn’t safe for everybody,” Karsten said. “With it being an in-person event, everybody is kind of on edge because everything has completely changed. It was important for us to wait to make sure the world was at least somewhat starting to right itself.”
A call for collaboration
The announcement of the summer festival is just part of Sound Valley’s relaunch.
“I locked myself up this past year and took different marketing courses and online workshops,” Pitts said. “I’m figuring out how to apply that to Sound Valley. We have this powerful asset in Dayton, which is music, and the only way it’s going to see the light…