Once an MSP has established the groundwork for its marketing strategy, the next step toward marketing maturity involves investing in the right tools.
MSP marketing tools can draw on a variety of free and paid options. Here is a look at what three MSPs use today — and the marketing tools they can’t live without.
Valiant Technology embraces video, livestreams
At Valiant Technology, an MSP based in New York, most of the company’s marketing efforts go into content production.
“We’re doing some targeted marketing, but a lot of [our strategy] is to put out great content to get people interested in what we do,” said Georg Dauterman, president of Valiant.
Valiant has focused on three vertical markets over the past couple of years. Those verticals are marketing communications, the nonprofit sector and professional services.
Since the pandemic began, the company has used StreamYard, a livestreaming platform, to conduct a weekly stream for customers and prospects, Dauterman said. The livestream covers an assortment of IT- and business-related topics, such as cybersecurity insurance and business process automation.
StreamYard also lets the company create 20- to 30-minute “how-to” videos, which Valiant posts on its YouTube channel. In addition, the MSP uses free video production tools, such as HitFilm Express video editing software and Open Broadcaster Software open source software for recording and livestreaming.
Of all Valiant’s marketing tools,…