There’s a lot of noise in the marketplace, so standing out will position you for success.
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In a world full of misleading internet marketing ads, solid value-based content stands above the noise. Content marketing is one of the most effective strategies for reaching and converting a cold audience.
We’re living in the digital information age, and it’s a time in which your consumers expect a modern delivery of your content. Consumers experience content from entrepreneurs in many forms, and written content has been the gold standard, but there’s a way to cover all of your bases — podcasting.
Audio content through the use of podcasting is a powerful content marketing strategy that connects business leaders directly to their consumers in a more intimate way. When your consumers hear a “voice,” they feel more deeply connected to your brand.
If you’re not using podcasting in your content marketing, you’re missing an opportunity to build your audience, connect with new consumers and convert casual followers into customers.
Here are three reasons why entrepreneurs should consider podcasting in their content marketing, and how a podcast can…