Immensus Group, which owns and operates 16 Domino’s Pizza stores in the Netherlands, is now offering its staff a part of their salary in bitcoin.
Announcing the news on Bitcoin Pizza Day, Immensus said its employees can partly get paid in bitcoin. Partly because, according to Dutch laws, the minimum wage must be in euros.
More than 1,000 people will get exposure to bitcoin, Immensus Group co-owner Jonathan Gurevich told The Block. “Part of these people work for us (16 Domino’s Pizza stores and some restaurants), and part of these people work for our payroll companies,” said Gurevich.
Immensus wants to motivate its young staff, mostly school-going, to get familiar with the financial world with this initiative, Gurevich told The Block. The company also intends to retain and attract new staff, he said.
Immensus has partnered with Dutch crypto broker BTC Direct for the effort, meaning BTC Direct will convert euros into bitcoin for Immensus’s staff.
The bitcoin payment method is optional for eligible staff. Gurevich said that even if some employees learn about personal money management, “we would already achieve something very important.”
Bitcoin transaction costs will be borne by Immensus itself, said Gurevich.
Since salaries only above a minimum wage would be qualified for bitcoin payments, those amounts would be negligible. “For someone who works like 9 hours per week, they will be able to put at least put €5 per month into bitcoin,” Gurevich told The Block. “On average,…