NEW YORK, NY / ACCESSWIRE / May 23, 2021 / Cold calling has been the subject of a never-ending debate about whether this lead generation strategy is ‘dead’ and no longer effective. While having been a tried and true method of generating new sales for many businesses, a majority of sales representatives and account executives feel it takes a lot of work and is not worth the time invested. However, top sales professionals swear by using cold calling as their best strategy of choice.
Sales representatives making cold calls from the office. Image Credit: 123rf.com / Wavebreak Media Ltd.
What is Cold Calling?
Cold calling is a telemarketing strategy where sales reps make unsolicited phone calls to potential customers. By making a cold call, the goal is to engage with the person called, tell them about the product, service, or campaign that is being promoted, and get them to commit to a sale.
Sounds easy in theory, however, many sales reps and account executives run the other direction at the thought of having to make cold calls. They choose to use cold email marketing, or Linkedin messages, and other forms of lead generation to wait for prospects to call them.
How Uber Became a Household Name, All from Cold Calling
One of the hottest tech companies for years, may not have become the unicorn tech company it has today, if it was not for cold calling. Uber’s cold calling success was highlighted in an article ‘From Cold Call to $17 Billion Startup: How Uber Got Started With Sales…