Co-Owner/Broker | Corcoran Platinum Living
Scottsdale, Arizona | corcoranplatinumliving.com
Region served: Phoenix and Scottsdale, Arizona
Years in real estate: 15
Number of offices: 5
Number of agents: 150-plus
You were handpicked to affiliate with The Corcoran Group in 2020. What does it mean to be a part of Corcoran?
It means that I now have the ability to leverage what Corcoran brings to the table. Given how quickly their affiliate network is expanding, it’s exciting to be able to lay more of a runway than I was able to when we were an independent brokerage. Joining Corcoran’s affiliate network in year one, on the ground floor, was also a big thing for us. If you look at the Phoenix landscape, there are many real estate brokerages and agents, and by affiliating with Corcoran, we’ll be able to go further, farther and higher than ever before. Last but not least, I’d be remiss if I didn’t mention the leadership of President and CEO Pam Liebman. She’s the type of person you want to be around.
How does your affiliation with Corcoran help you stand out in the marketplace?
With 4,500 real estate companies and 75,000 agents in a relatively small community, I refer to Phoenix endearingly as the Petri dish of any company that wants to open an office. Not only are there a lot of brokerages and agents in the marketplace, but there’s also a lot of commoditization. Corcoran helps us stand out due to the fact that our cultures are aligned so well. The…